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Mitsubishi Motors

Privacy Policy

Privacy Policy

MITSUBISHI MOTORS EUROPE

GENERAL PRIVACY POLICY


Effective date March 2018


Mitsubishi Motors Europe B.V. with its registered office at Mitsubishi Avenue 21, (6121 SH) Born, the Netherlands and our affiliated businesses (collectively, "MME" or "us") are committed to being responsible custodians of the information you provide us and the information we collect in the course of operating our business.

This Privacy Policy describes how MME, as a data controller, may collect, use and share information, particularly in association with the operation or our main website (www.mitsubishi-motors-europe.com) and other websites, and the providing or our services whereby reference is made to this Privacy Policy.

For some processing activities MME has a privacy policy that differs from this Privacy Policy, for instance for the processing of personal data of employees or job applicants. Employees, temporarily workers, contractors and job applicants can obtain a copy of the relevant privacy policy by contacting the Human Resource Department (hrm@mitsubishi-motors-euro.com).


This Privacy Policy describes:

  • The Types of Information MME Collects
  • How MME Uses the Information MMECollects
  • How MME May Share the Information MME Collects
  • Legal Bases for Using Your Personal Data
  • Third-Party Services and Content
  • Protection and Storage of the Information MME Collects
  • Your Choices and Rights
  • How to Contact Us
  • Changes to This Privacy Policy
  • Use of Cookies


1.1 The Types of Information MME Collects

MME collects your personal data when you provide it to us, for instance by visiting our website, sending us an email or entering into a contract. "Personal data" is any information that can be used to identify you or that MME can link to you. MME may automatically collect certain information when you use, access, or interact with us via our websites. And MME may collect information from other sources, such as social media platforms that may share information about how you interact with our social media.

Information you provide to us

MME collects information that you voluntarily provide to us, including when you communicate with us via email or other channels; when you sign up for or request to send- you MME materials; when you request a test drive; when you sign up for an event; when you are a business partner and when you respond to our communications or requests for information. The personal data you provide may include your name, contact information, title, and information about the organization with which you are affiliated and all other personal data that you provide.

Information we may collect automatically

MME uses browser cookies and similar technologies (collectively, “cookies”) to collect and store certain information when you use, access, or interact with us via our websites. MME may, for example, collect information about the type of device you use to access our websites, the operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the content you view and features you access on our websites, the web pages you view immediately before and after you access our websites, whether and how you interact with content available on our websites, and the search terms you enter on our websites. For information about how MME uses cookies and the choices you may have, please click here.

Information MME collects from other sources

MME may receive information about you from other sources, including third parties that help us: update, expand, and analyze our records; identify new customers; or prevent or detect fraud. MME may also receive information about you from social media platforms including but not limited to when you interact with us on those platforms or access our social media content. The information MME may receive is governed by the privacy settings, policies, and/or procedures of the applicable social media platform, and MME encourages you to review them.

Information of children

Our websites and services are generally not directed to children under 16. MME does not knowingly collect personal data from anyone under 16 without parental consent. If you become aware that MME has collected personal data from a child under the age of 16 without parental consent, please let us know so we can take appropriate action.



1.2 How MME Uses the Information MME Collects

MME may use the information MME collects:

  • To respond to your inquiries and to distribute and deliver parts, accessories and cars;
  • To provide you with services that you request, including for the planning of technical services;
  • To operate, troubleshoot, and improve our website and services;
  • To send you newsletters, marketing communications, and other information or materials that may interest you;
  • To maintain our list of contacts;
  • To understand how people use our websites, including by generating and analyzing statistics;
  • For MME's business and administration purposes, including data analysis; submitting invoices; detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement;
  • For MME's contract management purposes, including maintaining customer and business partner relationship management databases;
  • To assess the effectiveness of our events, promotional campaigns, and publications, for instance via surveys; and
  • As MME believes reasonably necessary or appropriate to: comply with our legal obligations; respond to legal process or requests for information issued by government authorities or other third parties; or protector your, our, or others’ rights.


1.3 How MME May Share the Information MME Collects

MME is the European headquarters of Mitsubishi Motors Corporation established in Japan (MMC) and operates the European distribution center. MME, MMC and our business entities share information with each other for business purposes such as internal administration, billing, promoting our events and services, and providing you or your organization with services.

MME does not sell, rent, or otherwise share information that reasonably identifies you or your organization with unaffiliated entities for their independent use except as expressly described in this Privacy Policy or with your prior permission. MME may share information that does not reasonably identify you or your organization as permitted by applicable law.

MME operates in Europe, Japan and in other countries and MME may transfer your personal data for storage and processing on the basis of the established contracts between MME, MMC and our business entities and subcontractors who process data on our behalf. Some countries may have data protection laws and regulations that differ from those in your country. For transfer of data outside of the European Union MME will put in place appropriate safeguards in accordance with applicable legal requirements to ensure that your data is adequately protected. This includes obtaining written assurances from any third party given access to your data so as to require them to adopt standards that ensure an equivalent level of protection for your data as that adopted by MME (for instance, via standard contractual clauses as approved by the European Commission). If you have questions or wish to obtain more information about the international transfer of your personal data or the implemented safeguards, please contact us at any time at the details at the end of this Privacy Policy.

MME may also disclose information MME collects:

  • To our third-party service providers that perform services on our behalf, such as information technology providers, mailing vendors, survey service providers and analytics providers.
  • To law enforcement agencies, government authorities or third parties as may be permitted or required by law, as provided for under contract, or as MME deems reasonably necessary to provide legal services. In these circumstances, MME takes reasonable efforts to notify you before MME discloses information that may reasonably identify you or your organization, unless prior notice is not possible or reasonable in the circumstances.
  • To service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a transaction in which MME is acquired by or merged with another company or MME sells, liquidates, or transfers all or a portion of MME's assets.


1.4 Legal Bases for Using Your Personal Data

There are different legal bases that MME relies on to use your personal data, namely:

  • Performance of a contract – The use of your personal data may be necessary to perform the contract that you have with us. For example, as a user of our websites or services MME will use your personal data to respond to your requests and provide you with such services.
  • Consent – MME will rely on your consent to use (i) technical information such as cookie data and geolocation data as described in this Privacy Policy; and (ii) your personal data for marketing purposes where required by law. You may withdraw your consent at any time by contacting us at the details at the end of this Privacy Policy.
  • Legitimate interests – MME may use your personal data for our legitimate interests to improve our products and services and the content on our websites.


1.5 Third-Party Services and Content

Our websites may include integrated content or links to content provided by third parties (such as video materials). This Privacy Policy does not address the privacy, security, or other practices of the third parties that provide such content.

MME engages third parties that support the operation of our websites, such as analytics providers. These third parties may use technologies to track your online activities over time and across different websites and online platforms. Please click here for more information.



1.6 Protection and Storage of the Information We Collect

MME deploys administrative, technical, and physical safeguards designed to safeguard the information that MME collects. However, no information system can be 100% secure. So, MME cannot guarantee the absolute security of your personal data. Moreover, MME is not responsible for the security of information you transmit to us over networks that MME does not control, including the Internet and wireless networks.

MME retains the information MME collects as reasonably necessary and only for as long as required to fulfill the purposes for which MME collects the information and to comply with our legal obligations.



1.7 Your Choices and Rights

Subject to local law, you may have certain rights regarding information that MME has collected and that is related to you, such as the right of access to and rectification or erasure of personal data or restriction of processing or to object to processing as well as the right of data portability. Alternatively you may have a right to complain to your local data protection authority (if one exists in your country).

MME encourages you to contact us to update or correct your information if it changes or if you believe that any information that MME has collected about you is inaccurate. You can also ask us to see what personal data we hold about you, to erase your personal data and you may tell us if you object to our use of your personal data. For information about the choices you may have in regard to our use of cookies, please click here.



1.8 How to Contact Us

MME welcomes your inquiries and comments. If you would like to contact us with questions about our privacy or data protection practices, please send an email to (hrm@mitsubishi-motors-euro.com).



1.9 Changes to This Privacy Policy

MME may update this Privacy Policy from time to time. The effective date of the current Privacy Policy is noted at the top of this policy. MME encourages you to periodically review this page.



1.10 Use of Cookies

MME collects certain information by automated means when you visit our websites. By collecting this information, MME learns how to best tailor our websites to our visitors. MME collects this information through various means such as “cookies,” “web beacons”, and “IP addresses” as explained below.

Like many companies, MME uses “cookies” and “web beacons” (also known as internet tags, pixel tags and clear GIFs) on our websites. Cookies are bits of text that are placed on your computer's hard drive when you visit certain websites. Web beacons allow us to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third-party. MME uses the information collected from these technologies to compile reports and help us improve the website. For example, a cookie might tell us whether you have visited us before, the number of visitors to the website, which site a visitor has come from, the pages they visited, and to help us identify site features in which you may have the greatest interest. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site.

MME also collects IP addresses. An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our websites, MME may view and/or store the IP address of the device you use to connect to the Internet. MME uses this information to determine the general physical location of the device and understand from what regions of the world our website visitors come from. MME also may use this information to enhance MME websites.

MME may also collect information about your online activities on our business entities’ websites to provide you with advertising about products and services tailored to your individual interests. For example, MME may engage with third-party advertising networks or use the advertising features provided by Google as well as the remarketing features of Google AdWords, in order to track website visitors across different Internet sites while providing them with ads from us. If you do not want us to share your personal information in this way, you may object by contacting us. (hrm@mitsubishi-motors-euro.com).

More information about the cookies we use on our websites is set out in the table below.

Serial No Type of cookie Name of the cookie Purpose Source Expires after Category
1 Browser cookie __atrfs Used in relation to the AddThis module to collect anonymous statistical data. MME Corporate Application ANALYTICAL
2 Browser cookie _gat This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes. MME Corporate Application 10 minutes ANALYTICAL
3 Browser cookie _ga This cookie name is asssociated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. MME Corporate Application 2 years ANALYTICAL
4 Browser cookie _gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. MME Corporate Application 1 Day ANALYTICAL
5 Browser cookie _atuvc This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. MME Corporate Application 1 Year SOCIAL MEDIA
6 Browser cookie __atuvs This cookie is associated with the AddThis social sharing widget which is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms. This is believed to be a new cookie from AddThis which is not yet documented, but has been categorised on the assumption it serves a similar purpose to other cookies set by the service. MME Corporate Application 30 Minutes SOCIAL MEDIA

Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all our website features. Some browsers offer a “Do Not Track” (“DNT”) signal whereby you may indicate your preference regarding tracking and cross-site tracking. Although MME does not currently employ technology that recognizes DNT signals, MME will only process your personal data in accordance with this Privacy Policy.

Our websites also use web analysis services such as Google Analytics, in order to better understand your use of our websites and how we can improve them. The information generated by these services is anonymous and does not include personal data about you. The anonymous information collected through the use of these services is not combined with any personal data you may have explicitly chosen to share with us. The providers’ ability to use and share information collected by these services about your visits of our websites is restricted by terms of use and the providers’ privacy policies. To get a better understanding of how these providers may use the anonymous data collected on our websites, you may review, as an example, Google’s policy on this matter. You can also opt-out of Google advertising features through your ad settings.

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