Brand - Mitsubishi Motors Europe BRAND HISTORY Mitsubishi Motors Mitsubishi Motors has a long and proud history as a car brand, beginning with the production of passenger cars in 1917. From our early days of crafting passenger cars to our groundbreaking advancements in electrification and 4x4 technology, we've always been committed to one thing: empowering you. Our DNA is rooted in innovation, durability, and a relentless pursuit of excellence. READ MORE ABOUT OUR HISTORY BRAND MESSAGE You'll get there Today as we navigate in rapidly changing landscape, our mission remains unchanged. We're committed to standing out from the crowd, offering a lineup of vehicles that not only meet your needs but exceed your expectations. We believe in the power of choice. Our engineering heritage has always driven us to create technology that empowers you to shape your own path. By making autonomous decisions, you're not just navigating; you're charting your course. And that's a feeling of confidence that's truly empowering.